Get a design A creative brief is a concise outline of a job to be completed and contains project parameters, goals and inspiration. A good creative brief acts as a roadmap that guides creatives as they work, and ensures that clients receive deliverables that match their project expectations.
How to write a Website Creative Brief If you are reading this you are shopping around, looking at lots of web design company websites. If you are not from a creative agency it will probably seem confusing, daunting and pretty hard to tell the difference between one design agency and another.
Before we move on, stop, go and put the kettle on, and come back in 2 minutes for a quick read. When you think about it, a website is an incredibly complex, and tricky, thing. On the one hand you are applying marketing and design skills, the same as you do when producing a printed advert or brochure.
On the other hand you are doing all this, and make it work on potentially hundreds of different types of phones, tablets, and desktop personal computers out of typed code, scripts and databases.
However, the process for commissioning a web design is not as hard as you may think, provided you know what to say, what to ask, and what everyone should be asking you.
A good website design brief sets a clear and detailed list of requirements that you want your new website to achieve.
We do this to get to know you, your company, and what your aims and goals are. The first thing you want to do is write it all down. To go through the same questions over and over again with 3 or 4 web designers is going to take you a lot of time. Write a creative brief. Once you have written this, you can still pick up the phone, you can have a chat, get a direct email to someone and email it through to them.
This will give them a chance to see your requirements, hear about your company, work out potential solutions, and most importantly, put a price to it. The best thing about a proper creative brief is it will save you money.
So what do you need to include? Let us walk you through our ideal creative brief. We want to know its history, its present positioning, and where you want it to go.
When writing your creative brief, think about including the following information words about your company. How long have you been in business? How large is your company?
How many people work for you?
A description of your service, products or what makes you different. Looking further forward describe not only your current audience, but any new audience you want to attract with your new website design.
List, or describe, the type of people that need to be influenced by the new website when they see it At the same time, describe your CURRENT audience 4 Your current website design As professional web designers we will learn far more about your aims from what you think is WRONG with your website.
We will want to know the answers to queries such as; In your opinion, what is wrong with the current design? What do you think works well? How much web traffic visitors do you get? How old is this current design?
How do you update content on it?Like any creative effort, a successful design project involves many different people with different talents coming together. But too often, lots of cooks in the kitchen can be a recipe for disaster.
That’s why great design starts with a great creative brief: a single, clear direction that communicates everything anyone needs to know about a. A creative brief is a concise outline of a job to be completed and contains project parameters, goals and inspiration.
Download a free creative brief template and learn to write an amazing brief that helps clients get exactly the creative work they want.
How to write a Website Creative Brief If you are reading this you are shopping around, looking at lots of web design company websites.. If you are not from a creative agency it will probably seem confusing, daunting and pretty hard to tell the difference between one design agency and another.
A creative brief is the most important part of any creative project. It serves as the outline of all the work that is to be done. It is a summary of every single aspect involved in the project, making it easier for both client and designer to keep track of their progress.
Creative briefs are how marketing managers and account executives often give project details to their creative service team. They include details about project dates, style, design notes, themes and more. Creative brief sample for advertising and design projects with consumer insights, audience profile, media and schedule Our creative team has been assigned the lead product, "O Earth laundry detergent." This is a rare opportunity to build a new brand from scratch.
How to write a creative brief. 4. Focus: what's the most important thing.