External environment analysis for wal mart

The purpose of SWOT analysis is to gather, analyze, and evaluate information and identify strategic options facing a community, organization, or individual at a given time. SWOT Analysis is a very effective way of identifying strengths and weaknesses, and of examining the opportunities and threats one tends to face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where one is strong and where the greatest opportunities lie.

External environment analysis for wal mart

Essay Wal-Mart stores incorporation was founded by Sam Walton in as a regional discount store. In OctoberWal-Mart became an incorporated business organization. Currently, Wal-Mart is among the largest multinational retailer operating in most parts of the world.

The company runs a a number of discount supermarkets and warehouses stores in five continents. According to survey carried out by Forbes magazine, the supermarket chain was ranked first among the Forbes Global list.

Wal-Mart further doubles up as the biggest private employer in the world. Although, the company is incorporated, the founding family still owns a controlling number of shares in Wal-Mart.

Definition of SWOT Analysis

For many years, Wal-Mart managed to overcome competition and emerged as the supermarket of choice. Fulmer states that the supermarket chain has cut out a niche by offering goods at price considered by many as low.

Wal-Mart aggressively purchases in bulky and passes down the benefits to the consumer through huge discounts. The company outlines growth of business as its main strategy. The supermarket wishes to indulge in businesses that it can grow. According to GrantWal-Mart regards enhanced productivity as a pillar to business growth and profitability.

This explains why the supermarket has strategically positioned itself with an aim of bolstering its market dominance.

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Enhanced productivity means being able to procure purchases in time and at reasonable prices. It further means being in a position to supply products to your customers in good time. Managing such a customer base can be extremely troubling for any business.

Therefore, Wal-mart has a very elaborate supply chain management system in place to cater for the massive clientele. Procurement is quite critical in retail business because consumers need to get whatever they want in time.

The supermarket has an efficient supply chain management system in place to ensure that supplies arrive on time and consumers receive goods on time. The company is deeply focused on meeting customer satisfaction in a manner that no business has done before.

This has been achieved mostly through low discounts.

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Wal-Mart is the cheapest supermarket according to most consumers. It is not clear whether it is a mere customer perception or a fact that the supermarket offers great discounts. However, the company has been known for offering huge discounts to customers since its inception.

That way, the company is able to make enormous sales leading to huge profits. Marketing Strengths and Weaknesses Since its launch, Wal-Mart mostly targets the mass market through discount selling.

It applies the principle of the fortune at the bottom of the pyramid in its marketing strategy. This is meant to ensure that its products appeal to people with low purchasing power.A case study of Walmart: task environment as well as general environments with SWOT analysis and strategies to cope with uncertainties.

April Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Copyright: vectorscore / RF Stock Photo Here is the definition of SWOT Analysis.

It a way of businesses or organisations to analyse their situation and decide. "My family comes from very modest means," says Era. "I was the kid that bought things at [defunct discount store] Bi-Way and Wal-Mart. My mom is the very frugal typical Filipino mother who likes. 🔥Citing and more!

Add citations directly into your paper, Check for unintentional plagiarism and check for writing mistakes. Inbound Logistics' glossary of transportation, logistics, supply chain, and international trade terms can help you navigate through confusion . Asda Stores Ltd. trading as Asda, is a British supermarket retailer, headquartered in Leeds, West Yorkshire.

The company was founded in when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire.

External environment analysis for wal mart
WalMart – Part 2: External Analysis | Andrew Fanno