Get Full Essay Get access to this section to get all help you need with your essay and educational issues. All the issues that mentioned in the chapter 1 are important contributors to the research. As a result, to more understand these issues, an examination of literature on the related study was carried out.
As now that, literature review provides the theoretical basis for the development of the research framework of this study, which will be discussing in the next chapter — Chapter 3. This chapter consists of the four variables which are brand awareness, self-concept, product quality, and fashion adoption.
A brand has the meaning to the customers, organization, and employees. Brand is an emotional link between the company and customer. It is something what people are purchase when they are purchasing the company product.
An excellent of brand awareness is done when the company is controlling extension in advertising, promotion, public relations and sales function. Brand awareness can build consistency and repetition.
For example, people bought brands that they are known and trust Friedmann, From the researcher of Watersbrand awareness refers to the ability of a customer to recognize and recall a name, image or other mark associated with the particular brand.
Brand awareness is seen very important because it an ability to reinforce the value of market in the most competitive atmosphere when the retailers able to maintain and build brand awareness Waters, Customers are easily to recall the name of the brand when the memory is saved.
Brad explains brand awareness is also one of the two most important drivers of strong brands. As past research has shown brand awareness to have a high correlation with purchase behavior.
Top-of-mind unaided brand awareness for the product or service category is most correlated with other relevant behaviors. Generally, consumer has less knowledge about the brand after they purchased the product so that the company should build up brand awareness in order to encourage repeat purchase.
As Evan States, the average consumer has tiny knowledge of which the manufacturer was when clothes is purchased. Usually, customers would like to purchase the product that they know about the brand. Moreover, according to the Esch, et al was assuming that brand knowledge such as brand awareness and image will be an affect consumer response to the brand.
Furthermore, Esch, et al expects brand satisfaction and brand trust required brand knowledge, which is brand awareness and image. However, there is no point if the consumer already stores the brand in memory Esch st al, The satisfaction and trust of the consumers are the outcome which the consumer had been consumed the product of the brand.
For example, people would feel satisfaction or dissatisfaction after they bought the certain brand.Consumer researchers today use two different types of research methodology: Quantitative research: It is descriptive in nature and is used to by researchers to understand the effects of various promotional inputs on the consumer, thus enabling researchers to predict the consumer behaviour.
This study examines the effectiveness of different fashion marketing strategies and analysis of consumer behavior in a cross-section of Consumer culture and purchase intentions toward fashion apparel in Mexico The study examines the determinants of consumer behavior and their impact on purchase intentions toward fashion apparel in.
Consumer Behavior Towards Fasion. Topics: Scientific method, Regression analysis, Nonprobability sampling Pages: 17 ( words) Published: January 11, Introduction In Chapter 1, I have discussed the important issues which related to fashioning adoption.
All the issues that mentioned in the chapter 1 are important contributors to the. The purpose of this study is to examine the impact of brand image and advertisement on consumer buying behavior in the general public at Gujranwala city.
Questionnaire survey was used to collect the data by using non probability convenient sampling technique.
21 Fashion Questions to ask in a survey questionnaire to gather information on consumer behavior towards fashion, and how that determines their buying habits in the lifestyle / fashion industry.
These questions can be used to conduct a quick market study to understand fashion attitudes, their clothing purchase behavior, fashion preferences and the role that overall fashion and clothing plays.
Feb 04, · Opinions expressed by Forbes Contributors are their own. Here are the top six trends that will shape consumer behavior in The cultural shifts we .